Northern Wilds Magazine
Along the Shore

Coffee shops demonstrate sisu in Northshore communities 

Grand Marais—Small businesses in Lutsen and Grand Marais are rallying grassroots support for members of their small community in need—via sales of bagged coffee. One unusual aspect is that competing coffee shops (Fika Coffee and Java Moose) are coming together to make it happen.

Fika Coffee and Java Moose—and design company Hoaglund Designs—are launching the Sisu Coffee Project ( The name Sisu is a Finnish word capturing the idea of one’s ability to keep fighting against the odds.

According to the website, “It’s with the spirit of Sisu that we want to hold up and honor all of the Cook County residents who have put their grit, bravery, tenacity of purpose and resilience forward to carve out a life of their own on our rugged North Shore.”

They’re be selling a special blend with $10 from each 12oz bag going to support members of the community selected via a nomination process on their website. They envision proceeds funding things like groceries, rent, heating bills and diapers.

Sisu coffee will be sold in-store at Fika Coffee and Java Moose, as well as online from both businesses.

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