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More than a magazine
We’ve been reviewing old issues of Northern Wilds (as well as old photos of the publishers). As they say, times have changed. What began as a quarterly outdoor tabloid has evolved into a monthly magazine. You can read about that transformation is this issue. If you are reading this, you likely are familiar with Northern Wilds magazine or becoming familiar with your first issue. Even if you are a loyal reader, you may not know there is more to Northern Wilds Media than our flagship magazine.
For starters, we publish promotional products, including the annual Cook County Map and North Shore Menu Guide, both of which are distributed along the North Shore. We provide in-room guest directories to many North Shore lodging establishments.
Under our North Shore Press imprint, we publish books, including the titles Superior Seasons, Waterfalls of Minnesota’s North Shore and More, Where the Fish Are! Cook County and Edmund Fitzgerald—The Legendary Great Lakes Shipwreck. We are currently preparing two new book releases: a guide to the lighthouses of Lake Superior’s North Shore and a thru-hikers handbook for the Superior Hiking Trail. We also help authors self-publish their works, ranging from family memoirs to nonfiction books and poetry. Some of the self-published titles include Boundary Waters Boy by Jack Blackwell, Two Bucks and Can of Gas by Bob Olson, Sawdust in Their Blood—100 Years of the Hedstrom Lumber Co. by Jim Boyd and To Gather a Seed, poems by Stephen Dahl.
In 2016, we added a print shop to our operation. It wasn’t a big leap, because Amber had done graphic design and logo work for many years. The print shop allowed us to expand the services we offered to the local community. We produce business cards, newsletters, brochures, rack cards, posters, catalogs, logos and more.
As if that isn’t enough, Northern Wilds is active online. Our busy website, northernwilds.com, contains everything from the current issue to past story archives, an online store and other information. Follow us on Facebook for stories, fresh content and reports from the Northern Wilds. Our weekly-newsletter features upcoming events, photography and stories. Our popular online contests give you a chance to win great prizes.
You might wonder how our small staff manages to get all of this work done. Let’s just say we have a great team of highly skilled individuals. We couldn’t get by without them.—Shawn Perich and Amber Pratt