Who We Are
Northern Wilds is a monthly magazine that celebrates the lifestyle of Lake Superior’s North Shore, the BWCAW and northwestern Ontario with news, events, features, columns and outstanding photography.
Publishers Amber Pratt and Shawn Perich started Northern Wilds magazine in 2004. Read the Northern Wilds story here.
In 2024, Northern Wilds Magazine and the Cook County Map was acquired by Nei-Turner Media Group, a publishing company near Lake Geneva, Wisconsin. Nei-Turner has more than two dozen publications with a team of 25 talented staff. Their diverse team, small-town resort culture, and additional resources will extend Northern Wilds’ abilities to better serve readers, advertisers, and the community. They will be able to provide administrative support, giving the local Northern Wilds team the ability to better serve the area with great content and creative promotions.
You can pick up a free issue at numerous locations along the North Shore from Duluth to beyond Thunder Bay. Our company, Northern Wilds Media, Inc. also publishes an annual map of Cook County, MN, the North Shore Menu Guide and a selection of regional books.
Meet Our Contributors
