Community can be a large part of what makes a place feel like home. In Duluth, there is an art business all about building community. Alt Creative is a co-op-style art store where artists share their work and creative passions with each other and the public. Melissa Weisser is a co-founder and owner of the store, which opened in 2021.
Weisser, primarily a painter, has participated in several local and regional art festivals and shows over the years. She shares the effort that goes into being a part of these public events, saying, “It’s a lot of work transporting the pieces, setting up the displays, and dedicating long days at the event—not to mention the cost.” Because of this, Weisser and some fellow artists came up with the idea of creating their own permanent space, engaging others without the on-the-road hassles. Thus, Alt Creative was born, starting with 10 contributing artists, with the goal of supporting local creators and building community.
Weisser’s original vision remains a space where all creative endeavors are supported. The cozy store is filled with items made from leather, fiber, pottery, and stained glass, in addition to paintings, jewelry, photography, and books. “There is something for everyone here. We are the weird store and that is ok—we want to be the weird store,” Weisser explains, pointing out a section that is reserved for vintage clothing, record albums, and figurines. The inventory rotates regularly, giving patrons a new experience each visit. The variety of options includes a wide range of price points to fit most budgets. There are currently over 50 members participating in the co-op, with work featured in the gallery. Visitors can also experience the members using the store as a working studio space during regular business hours.
The name Alt Creative combines the Norwegian meaning of alt, “a little bit of everything,” and the German term of “old.” Weisser also wanted the name to reflect all types of creativity. She says that the store is different than most art galleries, offering an environment where artists support each other rather than a competition for sales. “I want artists to get to know each other and have the opportunity to learn from each other,” says Weisser. She supports this philosophy by hosting events featuring live music, author talks, classes, and making use of the space that will be most helpful, so everyone involved succeeds. Her business model does not include paid employees. Instead, members volunteer their time to work the register, build displays, or do general maintenance of the space. This system allows the artists to earn more on their sale commissions and builds a bigger sense of community. It is her goal that artists feel that this business is theirs and is a safe space inspired by ownership of the successes of all. Members are introduced to the business side of things, and Weisser hopes this exposure empowers artists and gives them the tools to run their own business if it fits their personal journey.
Weisser grew up near Alexandria, Minn., and has made Duluth her home for 15 years. As a painter, she focuses mainly on landscapes and natural scenes, highlighting water and sky elements with a bit of an abstract vibe. Working with textiles is another medium she enjoys, creating rugs, hats, and crocheting. Weisser also has training as an interior designer and graphic arts, working as an independent contractor. In addition to Weisser, several of the original founders of Alt Creative are still active in the operation of the store. Annmarie Geniusz is an illustrator and designs stained glass pieces; Laura Kepp defines herself as a master of sewing and sign making; and Amy Kozak creates earrings, candles, and collage art. Their work is currently on display and details of all artist members are featured on the shop’s website.
Alt Creative believes local, handmade art should be accessible to all, and artists and crafters should have a place to create and sell their work. New members are always welcomed. For more information, visit:
altcreativeduluth.com.