Who We Are

Who We Are

Northern Wilds is a monthly magazine that celebrates the lifestyle of Lake Superior’s North Shore, the BWCAW and northwestern Ontario with news, events, features, columns and outstanding photography.

You can pick up a free issue at numerous locations along the North Shore from Duluth to beyond Thunder Bay as well as in Ely. MN. Our company, Northern Wilds Media, Inc. also publishes an annual map of Cook County, MN, the North Shore Menu Guide, in-room guest directories for lodging establishments and a selection of regional books. We also operate a full-service print and copy shop.

Shawn Perich, Editor/Publisher

Shawn is a veteran writer and editor, as well as the author of eight outdoor and travel books. A native of Duluth and a longtime North Shore resident, he’s spent a lifetime roaming and writing about the Northern Wilds. He lives in Hovland with his two yellow Labs.

Amber Pratt, Publisher

A native of Grand Marais, Amber is experienced in graphic design and sales. She has a passion for her community and the North Shore. Her warm, outgoing personality is well known to her friends and customers. An empty nester, Amber and her husband Mike live on the ridge overlooking Grand Marais with their dog Evee and two cats, Smudge and Kissa.